CBRE Hotels Research specializes in analyzing and reporting on both the historical and future performance of the lodging industry. Our team consists of professionals with backgrounds in academic education and research, econometric analysis and modeling, public accounting, computer programing, and lodging industry operations and consulting.
We prepare a variety of forecast and benchmarking reports, as well as maintain extensive databases of hotel income statements and property prices. These reports and data provide the foundation for strategic planning by all who have an interest in hotel property financial performance.
Property Information Portal
Through the Property Information Portal (PIP), clients of CBRE Hotels Research have direct 24-hour online access to a wide variety of analytical tools and data to evaluate the performance of hotel markets and assets in the United States and Canada. The tools leverage the firm’s econometric forecasting and operational benchmarking information and capabilities described below.
Forecasting
CBRE Hotels Research produces forecasts for 65 of the largest North American hotel markets, as well as six chain-scales in the U.S. The reports are distributed under the name Hotel Horizons®. CBRE Hotels Research proprietary Hotel Horizons® forecasting model projects ten years of supply, demand, occupancy, ADR, and RevPAR. Hotel Horizons® forecasts are produced on a quarterly basis.
Operational Benchmarking
CBRE Hotels Research owns the database for Trends® in the Hotel Industry, the statistical review of hotel operations which first appeared in 1935. The Trends® database contains 250 revenue and expense items taken from the annual operating statements of 7,000 properties located in the U.S. and Canada. These data are used to publish the annual Trends® in the Hotel Industry reports, as well as provide customized financial benchmarking reports through its BenchmarkerSM service.
Because CBRE Hotels Research is a trusted source for confidential hotel performance data, additional benchmarking reports are prepared for the Caribbean lodging market, IACC certified Conference Centers, and Spa Departments located within North American hotels.
To learn more about the products and services provided by CBRE Hotels Research, please contact a Client Services representative at websales@cbre.com.