If you have any questions, or need assistance, please contact Client Services at websales@cbre.com or call (404) 812-5024.

Kalibri Labs Frequently Asked Questions

CBRE Hotels Research has partnered with Kalibri Labs to provide historical U.S. lodging performance data for use in CBRE’s Hotel Horizons® econometric forecasting model and forecast reports.

Beginning with the Q2 2020 edition of our Hotel Horizons® forecast, subscribers will see the changes to the Property Information Portal (PIP) outlined below.

 Who is Kalibri Labs?

Kalibri Labs database is comprised of guest folio transaction records and was created in conjunction with hundreds of large brands and small hotel groups and refined over the last 6-7 years. It includes cost of sales, loyalty contribution and source of business information, from almost 35,000 hotels dating back 5+ years. The daily data is refreshed weekly to give an expansive view of the U.S. hotel industry. Markets and submarkets, developed in conjunction with CBRE Hotels Research, reflect the current density of supply and are well aligned with market development opportunities.

 

What data will be displayed on the platform?

Performance data will be provided for the entirety of the U.S. lodging market, six chain-scales, 65 markets, and over 435 submarkets. Quarterly historical data will be provided by channel at the National, market and submarket levels. Market and National level data, including total supply, demand, occupancy, ADR and RevPAR will be provided monthly.

 

Variables Include:

·       Supply

·       Demand

·       Hotel Collected Revenue (HC)

·       Guest Paid Revenue (GP)

·       Occupancy

·       ADR (HC & GP)

·       RevPAR (HC & GP)

·       Reservations

·       Length of Stay

 

Categories Include:

·       6 chain scale categories

o   Further grouped into - Upper, Mid, and Lower-Priced Segments

·       8 channel segments (2 years of history at the market level only)

o   Direct - Booking.com, Voice, Property Direct, High Discount, Voice

o   Indirect – OTA/ETA, GDS, FIT/Wholesale

o   Group - Group, Int. Discount

·       65 major markets

·       435 + submarkets

 

How frequently will the historical data be refreshed?

Kalibri Labs' unique data feeds allow us to display monthly performance data at the National and market levels. Data is displayed on a one-month lag. For example; June month end data will be delivered to our team of Economists in late July and will be published to the platform two business days after.

 

What are the definitions of the three chain-scale tiers per market and submarket?

·       Upper-Priced – Luxury, Upper Upscale

·       Mid-Priced – Upscale, Upper Midscale

·       Lower-Priced – Midscale, Economy

Kalibri Labs and CBRE Hotels Research reporting methodology for closed hotels:

 

·      Kalibri Labs and CBRE Hotels Research include “temporary closures” within their reported and displayed historical data to reflect "Total Room Inventory" for each market.

 

·      CBRE Hotels Research includes “temporary closures” within their reported and displayed forecast data. 

 

·      Kalibri Labs defines “temporary closures” as a reporting hotel that is not currently accepting reservations, but intends to do so once the market environment improves enough to do so. 

 

·      A “temporary closure” will be reflected as “permanently closed” once a formal public announcement has been made of the closure. 

 

·      Kalibri Labs and CBRE Hotels Research removes “permanent closures” from their reported and displayed historical data. 

 

·      CBRE Hotels Research removes “permanent closures” from their reported and displayed forecast data. 

 

·      The differences in reporting of temporary closures in supply could result in major discrepancies in occupancy during extraordinary circumstances, such as the Covid-19 pandemic. 

 

·      CBRE Hotels Research has followed the guidance prided by the USALI when handling lodging supply. CBRE has chosen to include “temporary closures” to reflect actual supply that remains potentially competitive within a market and will begin accepting reservations once conditions improve.  The inclusion of the “temporary closures” provides more equitable period-to-period changes in performance.


What are your Brand classifications?

Brand classification documentation can be found here: CBRE Hotels/Kalibri Labs Brand Classifications


What are the new market and submarket boundaries?

CBRE Hotels Research coverage expands to cover 65 markets within the U.S. Within each market, CBRE has created customized sub-markets based on the competitive nature of the local lodging industry as prescribed by CBRE’s regional practice leaders. Historical performance data for over 435 refreshed sub-markets will now be available in the Hotel Horizons® universe.

 

New Markets Include:

·       Birmingham, AL

·       Saint Petersburg, FL

·       Oklahoma City, OK

·       Coachella Valley, CA

·       San Bernardino, CA

 

A detailed zip to submarket mapping file is available on request: contact websales@cbre.com.

 

Will there be changes to the terms of our annual or single quarter subscription?

The additional insights provided by our relationship with Kalibri Labs will be included within your existing agreement.

 

Kalibri Labs Data Glossary:

An extensive glossary of key terms is available here:  Kalibri Labs Data Glossary

 

Have Questions?

Our team of hotel experts is available to answer any questions throughout the data transition. Please contact us at websales@cbre.com.