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Trends Survey Participation

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Since 1936, Trends® in the Hotel Industry, has provided in-depth analyses of hotel revenues, expenses, and profits, compiling thousands of financial statements from various hotels across the nation. This year marks the 86th anniversary of our annual survey of the financial performance of U.S. hotels. 

With your participation, and the participation of over 7,000 other hotels in the survey, Trends® is the most widely used and detailed survey of its type.

In case you are not familiar with our Trends® report, please click on the images below to view select pages from last year’s publication: 2021 Trends® in the Hotel Industry Survey.

CBRE Hotel Trends 2021 Final 1 Sample              CBRE Hotel Trends 2021 Final 47 Sample               CBRE Hotel Trends 2021 Final 101 Sample   

Participation in Trends® requires that you provide us with data from each of your individual property’s 2021 year-end financial statements. As with all CBRE surveys, individual property and company performance data are kept strictly confidential.

The submission of this data can be accomplished in the following ways:

(To make the survey as timely as possible, we request that you send your data by February 25, 2022, if not sooner).

Submission for Multiple Properties:
• Provide the data for each of your properties in one or more formatted excel workbooks. Please click here to view examples of preferred formats for submitting your data. E-mail the file to trends@cbre.com.
• E-mail an electronic copy of each property’s year-end 2021 financial statement in your existing format(s) to trends@cbre.com.

Submission for Individual Properties:
• Complete one of our questionnaires for each property. Please click here to download an Excel version of our questionnaire. When complete, please e-mail your survey form(s) to trends@cbre.com.
• Mail a copy of each property's 2021 year-end financial statement to:
 
Robert Mandelbaum
CBRE Hotels  Research
3550 Lenox Road NE
Suite 2300
Atlanta, GA 30326
 
Notes:
• CBRE processes data in accordance with the 11th edition of the USALI. Please see glossary located here.

• If you choose to send copies of your financial statements (electronic or hard-copy), please be sure to include the supporting departmental schedules, as well as the rooms department statistics (occupancy, ADR, market mix, etc.).
• Excel formatting is preferred; however, we can accept PDF formatting. 
 
Benefits:
There is no cost to participate in the Trends® survey. In appreciation for your participation, you will receive complimentary copies of the Trends® in the Hotel Industry report in PDF and online format. In addition, participants receive access to our data platform, and a 20% discount on CBRE Hotels Research products and services, examples listed below:

 Hotel Horizons® reports provide five-year forecasts of supply, demand, occupancy, ADR, and RevPAR for the U.S. lodging industry, six chain scales, six location categories, and 65 major markets. Click here for a video tutorial.

• BenchmarkerSM Unlimited: Subscription access to our hotel benchmarking database. Analyze the aggregated financial performance of a group of hotels, selected by the customer, using customized criteria. Instantly generate reports comparing the performance of your hotel(s) to the average revenues, expenses and profits of a group of comparable hotels. Click here for a video tutorial.

• Exclusive Access to CBRE Hotels Research Webinars: CBRE Hotels hosts a plethora of virtual events and webinars throughout the year that showcase and address the State of the U.S. Lodging Industry, the outlook for the U.S. economy, forecasts of major market performance and other critical emerging topics. 

If you have any questions, please use the contact below. Thank you for your cooperation.

Sincerely,
Robert Mandelbaum
Director of Research Information Services
(404) 812-5187
robert.mandelbaum@cbre.com