If you have any questions, or need assistance, please contact Client Services at websales@cbre.com or call (404) 812-5024.

Trends Survey Participation

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Since 1936, Trends® in the Hotel Industry, has provided in-depth analyses of hotel revenues, expenses, and profits, compiling thousands of financial statements from various hotels across the nation. This year marks the 83rd anniversary of our annual survey of the financial performance of U.S. hotels. 

With your participation, and the participation of over 7,000 other hotels in the survey, Trends® is the most widely used and detailed survey of its type.

In case you are not familiar with our Trends® report, please click on the images below to view select pages from last year’s publication: 2018 Trends® in the Hotel Industry Survey.
 
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Participation in Trends® requires that you provide us with data from each of your individual property’s 2018 year-end financial statements. As with all CBRE surveys, individual property and company performance data are kept strictly confidential.

The submission of this data can be accomplished in the following ways:

Submission for Multiple Properties:
• Provide the data for each of your properties in one or more formatted excel workbooks. Please click here to view examples of preferred formats for submitting your data. E-mail the file to trends@cbre.com.
• E-mail an electronic copy of each property’s year-end 2018 financial statement in your existing format(s) to trends@cbre.com.

Submission for Individual Properties:
• Complete one of our questionnaires for each property. Click here to download an Excel version of our questionnaire. When complete, please e-mail your survey form(s) to trends@cbre.com.
• Mail a copy of each property's 2018 year-end financial statement to:
 
Robert Mandelbaum
CBRE Hotels’ Americas Research
3280 Peachtree Road NE
Suite 1400
Atlanta, GA 30305
 
Notes:
• CBRE processes data in accordance with the 11th edition of the USALI. Please see glossary located here.
• If you choose to send copies of your financial statements (electronic or hard-copy), please be sure to include the supporting departmental schedules, as well as the rooms department statistics (occupancy, ADR, market mix, etc.).
• Excel formatting is preferred; however, we can accept .PDF formatting. 
 
Benefits:
There is no cost to participate in the Trends® survey. In appreciation for your participation, you will receive complimentary copies of the Trends® in the Hotel Industry report in PDF and online format. In addition, participants receive access to our data platform, and a 20% discount on CBRE Hotels research products and services, examples listed below:

 Hotel Horizons® reports provide five-year forecasts of supply, demand, occupancy, ADR, and RevPAR for the U.S. lodging industry, six chain scales, six location categories, and 60 major markets. Click here for a video tutorial.

• BenchmarkerSM Unlimited: Subscription access to our hotel benchmarking database. Analyze the aggregated financial performance of a group of hotels, selected by the customer, using customized criteria. Instantly generate reports comparing the performance of your hotel(s) to the average revenues, expenses and profits of a group of comparable hotels. Click here for a video tutorial.

If you have any questions, please us the contact below. Thank you for your cooperation.

Sincerely,
Robert Mandelbaum
Director of Research Information Services
(404) 812-5187
robert.mandelbaum@cbre.com
 
 
2018 Trends in the Hotel Industry Results