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If you have any questions, or need assistance, please contact Client Services at websales@cbre.com or call (404) 812-5024.


Amid severe market volatility, CBRE remains steadfast in providing real-time insight and expertise that helps our clients navigate the challenges presented by the current environment. CBRE remains committed to supporting our clients throughout the course of this pandemic. Information is more important than ever, and our utmost priority is to provide continued service in this rapidly evolving landscape. You can expect regular communication from our team as the situation continues to unfold. CBRE has a robust business continuity plan in place and a technology infrastructure that supports our ability to distribute our research and reports wherever our team of experts are located. We are in this together and remain fully committed to delivering the results you expect.

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Latest News

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U.S. Hotel Outlook Presentation [August 28, 2020]

CBRE Hotels Research releases an updated Hotel outlook weekly. The presentation provides in-depth insight on the Hotel sector and the implications of COVID-19. 

Download the Presentation

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U.S. Hotel Viewpoint | Hotel Industry Update - A Slower Recovery Ahead

The U.S. Hotel industry has poised a remarkable rebound since mid-April. Our latest Hotel ViewPoint report provides a summary of our current outlook and how the industry is tracking relative to our forecasts that were released in May. 

Access the Report

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Investment Performance and COVID-19: New Methods for Value Estimation

As a result of an unprecedented disturbance in the lodging market, CBRE expects that values for typical transacted hotels will experience a sharp drop in the second and third quarters of 2020.

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CBRE Flash Call Series | U.S. Hotels Outlook

The Macro Hotel Forecast and Overview Flash Call, held on June 1st, is now available for playback and download. CBRE Econometric Advisors and CBRE Hotels Research took an in-depth look into: 

  • - Macro economic outlook
  • - Hotel industry trends and forecasts
  • - Hotel Profitability insights

Listen to the Flash Call

Download the Presentation
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CBRE Hotels Flash Call: Economic & Sector Outlook

The CBRE Hotels Economic and Sector Outlook Flash Call, held on May 12, is now available for playback. CBRE Global Head of Hotels, Kevin Mallory and our panel of experts discussed the following topics: 

Global and National Macroeconomic Outlook, National Lodging Sector Forecast, Public Equities Update, Capital Markets Update, Transaction Updates.

Listen to the Flash Call

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CBRE Hotels DSF Lender Survey

In an effort to assess the current state of the rapidly evolving capital markets, CBRE Hotels DSF conducted an anonymous COVID-19 Lender Survey. The survey respondents included Banks, Debt Funds/Alternative Lenders, and Life Companies representing an overall debt portfolio of $133B and over $12B in hospitality loans collateralized by 117,400 rooms across 820+ hotels in North America. The results of our COVID-19 Lender Survey will further assist our industry’s relief efforts on Capitol Hill in coordination with leading industry associations.

Download the Lender Survey

Hear From Our Experts

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Disruption in the Lodging Industry: Different Views on Recovery Length
May 22, 2020

The COVID-19 global pandemic has thrown the lodging industry into an unprecedented stoppage. Recently, as occupancies have reached all-time lows and closures are widespread, focus and interest has changed from the early pandemic question of “how bad will it get?” to “How long can it last?”

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Hotel Asset Management - In Good Times and Bad
May 5, 2020

Today more than ever, hotel asset management is most successful with a strong team and effective collaboration. Asset management has expanded from operating oversight to navigating the asset through all cycles of its life. CBRE is fortunate to utilize resources not available to our competitors to deliver strategic support to our clients, from pre-opening to exit.

Read the Article
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Guide to a Downturn: The Current Crisis Versus History
April 29, 2020

Hotel News Now reached out to industry experts, including CBRE's Jamie Lane and Robert Mandelbaum, for a guide to understanding the impact of COVID-19 in comparison to past U.S. recessions including 9/11 and the Great Recession.

Read the Article

eCornell Web Series: Hospitality Capital Markets | Front-line Expert Perspectives on the Latest Trends, Challenges and Viable Solutions 
May 20, 2020

CBRE’s Mark Owens and a panel of CRE Experts discuss the following; how soon until liquidity returns and hospitality debt markets stabilize, are there more tools to deploy, and potential tools we’re overlooking? In addition to sharing insights on how lenders and borrowers are adapting to the ever-changing landscape created by this unprecedented pandemic.

Watch the Presentation 

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New York Times: Plunge in Convention Hotel Travel Puts Municipal Bonds at Risk
April 14, 2020

The industry can withstand a downturn of a month or two, experts say, but a longer delay could hamper financing for projects in development.

Read the Article


eCornell Web Series: The Travel Industry's Road to Recovery | Navigating the COVID-19 Crisis
April 16, 2020

Jamie Lane and a panel of other travel industry experts, discuss the current market dynamics and different recovery scenarios for the hotel industry amid the COVID-19 pandemic. 

Watch the Presentation 


Long Live Lodging Podcast: U.S. Hotel Industry in a 'Free Fall'
March 30, 2020

Listen to Jamie Lane speak on the Long Live Lodging podcast about how the #hotel industry is handling the COVID-19 economic downturn and how they might rebound.

Listen Now

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Operating Performance at Low Occupancy Levels
April 15, 2020

CBRE presents select revenue, expense, and profit ratios for each of the six chain-scale categories based on the historical performance of hotels that achieved an occupancy level proximate to the firm’s April 12, 2020 forecasts.


Read the Article

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U.S. Hotel Changes in RevPAR and Profits During Historical Recessions
March 30, 2020

To provide some context to the expected declines in profits for U.S. hotels during 2020, CBRE analyzed the operating performance of properties during 11 economic recessions from 1938 through 2009.  Lodging performance data comes from CBRE’s annual Trends® in the Hotel Industry survey of operating statements dating back to 1937.

Read the Article

Hotel Horizons® COVID-19 Scenarios Now Available

CBRE Hotels Research has released a preliminary 2020 forecast that analyzes the impact of the pandemic on hotel performance and provides insight as to how hotels may start to recover in the back half of the year. We have updated our forecast scenarios to reflect our current expectations from the impact of COVID-19 on the U.S. hotel industry.  The revised forecasts can be accessed on the data platform here: https://pip.cbrehotels.com/property-analytics/hotel-horizons/marketdata

Updated scenarios can be accessed through the scenario dropdown menu. PDF market summary reports will be updated with the release of the June – August edition of Hotel Horizons®.

  • Interested in a particular market? Select it below.

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Downside Benchmarker Report

Given the prospects of severe declines in RevPAR during 2020, CBRE Hotels Research has produced a series of “Downside Benchmarker” reports. These reports provide guidance to hotel owners, operators, lenders and investors regarding the impact of declining RevPAR on other revenues, operating expenses, and profitability.

To provide some context to the potential impact of declining RevPAR on profits during the current industry recession, we have analyzed lodging industry performance during the last two major industry recessions – 2001 and 2009. The data comes from CBRE’s annual Trends® in the Hotel Industry survey of thousands of operating statements from properties located throughout the United States.

The data presented in the “Downside Benchmarker” reports reflects the aggregate average performance of same-store sets of hotels that meet the subject property type category and fell within the designated range of RevPAR decline from 2000 to 2001, or 2008 to 2009. 

These reports are intended to provide the reader with a general sense of the changes in revenues, expenses, and profits for the properties that fit these broad categories.

Cost: US $495, plus applicable taxes. The report is available in .PDF

  • CBRE Downside Profit Benchmarker


Contact Us

If you have any questions, or need assistance, please contact Client Services at websales@cbre.com or call (404) 812-5024.