CBRE Hotels Research’s Benchmarker℠ service allows clients to analyze the aggregated financial performance of a group of hotels. The hotels are selected based on customized criteria set by you, the customer. The hotel operating performance data comes from the firm’s annual Trends® in the Hotel Industry survey of operating statements from thousands of hotels across the United States. Benchmarker℠ reports provide average revenue, expense, and profit information presented in Summary Operating Statement format, as well as additional Departmental Sub-Schedules.

CBRE Hotels Benchmarker^SM is transitioning to a subscription-only based model. Web-based purchases will no longer be available; however, you will continue to have access to your previously purchased Benchmarker^SM reports through Q1 2026. Clients who have purchased subscription access may still access Benchmarker^SM 2.0. 

Please note that custom and one-time Benchmarker^SM reports will no longer be available. 

For any general inquiries or questions related to a Benchmarker^SM subscription, please contact ea-support@cbre.com to learn more. 

CBRE Hotels Research produces forecasts for 65 of the largest North American hotel markets, as well as six chain-scales in the U.S.  The reports are distributed under the name Hotel Horizons®.  CBRE Hotels Research proprietary Hotel Horizons® forecasting model projects ten years of supply, demand, occupancy, ADR, and RevPAR. Hotel Horizons® forecasts are produced on a quarterly basis.

For any general inquiries or questions related to a Hotel Horizons® subscription, please contact ea-support@cbre.com to learn more. 

CBRE Hotels Research owns the database for Trends® in the Hotel Industry, the statistical review of hotel operations which first appeared in 1935. The Trends® database contains 250 revenue and expense items taken from the annual operating statements of 7,000 properties located in the U.S. and Canada.  These data are used to publish the annual Trends® in the Hotel Industry reports, as well as provide customized financial benchmarking reports through its BenchmarkerSM service.

For any general inquiries or questions related to a Trends® report, please contact trends@cbre.com to learn more. 

If you wish to participate in the Trends® Survey Program, receiving complimentary Trends reports as well as discounts on Benchmarker^SM and Horizons® reports, please visit our Trends Survey page via the top navigation menu.