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Hotels Research

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News & Information

  • When Will Convention and Group Demand Come Back?

    by Bram Gallagher, Ph. D. | Oct 26, 2020

    Read our latest ViewPoint report on the future for the lodging industry. 

    Key Takeaways
    - The return of group and business travel is a major factor in hotels’ recovery. A more remote workforce will demand more in-person connection through business travel and conventions.
    - From every $1 invested in business travel, firms realize $12.50 in incremental revenue. The elimination of business travel reduces profits by 17% in the first year.
    - Revenue per available room (RevPAR) in dense urban markets remains over 80% below 2019 levels. A key driver of recovery in these markets will be the return of corporate demand, which made up almost 50% of demand for upper tier properties in 2019.
    - Given the short-term nature of travel restrictions we expect a relatively quick, and strong, bounce back for the lodging industry, with occupancy reaching pre-COVID-19 levels in 2023 and nominal RevPAR reaching 2019 levels by 2024-2026 for upper tier hotels.
    - Safety concerns and corporate travel bans are primarily preventing the industry’s recovery.

    DOWNLOAD FULL REPORT

  • Ancillary Revenue In 2020: Resorts Benefit the Most

    by Robert Mandelbaum | Oct 13, 2020

    Last month CBRE Hotels Research analyzed the cost control measures U.S. hotel operators have implemented to mitigate the impact of the severe declines in revenue inflicting the lodging industry in 2020.  In short, the mostly controllable expenses within the operated departments were cut by 26.8 percent on a per-occupied-room (POR) basis in July 2020 compared to July 2019.  This trend continued into August 2020 when we observed operated department expenses decline by 30.6 percent compared to the same month of the prior year at the 1,800 properties in CBRE’s sample.

    FULL STORY

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