Trends- Survey

Trends® I N T H E H O T E L I N D U S T R Y

Since 1936, Trends® in the Hotel Industry has provided in-depth analysis of hotel revenues, expenses, and profits, compiling thousands of financial statements from various hotels across the nation. From these statements, our firm extracts and uniformly formats 200 specific revenue and expense items to ensure equitable benchmarking. The results of the compilation are presented in our annual and monthly Trends® in the Hotel Industry reports.

With your participation, and the submissions of thousands of other U.S. hotels in the survey, Trends® is the most widely used and detailed survey of its type.

Benefits of participation

Annual Participants will receive complimentary access to:

U.S. Trends® Annual Report Sample Annual Trends^® Report

Monthly Participants will receive complimentary access to:

U.S. Trends® Annual Report Sample Annual Trends^® Report

U.S. Trends® Monthly Report Sample Monthly Trends^® Report

Additionally, all Trends® survey participants receive a 20% discount on the following CBRE Hotels products:

	*Hotel Horizons®*		Benchmarker^SM
	Five-year forecasts of supply, demand, occupancy, ADR, and RevPAR for the U.S. lodging industry, six chain scales, six location categories, and 65 major markets. Download Sample National Report Download Sample Market Report		Analyze the aggregated financial performance of a group of hotels, selected by the customer, using customized criteria. Instantly generate reports comparing the performance of your hotel(s) to the average revenues, expenses, and profits of a group of comparable hotels. Download Sample Benchmarker Report

What is required to participate?

1. Participation is free of charge.

2. Participation requires that you provide your year-end or monthly financial statements from each of the properties you operated for a full 12-month period (calendar or fiscal). As with all CBRE surveys, data is kept strictly confidential.

3. New participants are required to complete our Terms of Use agreement which defines how we handle and use the confidential data we received.

*Monthly participants should provide operating statements on a monthly basis to continue to receive the U.S. Trends® Monthly Report.

How can I submit my data to the CBRE Trends® Survey Program?

To participate, please provide the operating statements for each of your properties in one of the following formats:

*Questionnaire* (Preferred)	Bulk Submission (Preferred)	*Individual Property Records*
Complete a questionnaire for each property. Download Questionnaire	Provide the data for each of your properties in one or more formatted excel workbooks. If possible please include unique codes for each hotel, department, and statistical, revenue and expense line item. Download Format Examples	Provide the data for each of your properties via Excel (Preferred) or PDF in your current format.

Where should I send my data?

Please email trends@cbre.com with your submissions using one of the above formats, or to inquire about Box folder sharing.

Additional Details

2025 annual data will be processed in accordance with the 11^th edition of the Uniform System of Accounts for the Lodging Industry

2026 monthly data will be processed in accordance with the 12^th edition of the Uniform System of Account for the Lodging Industry.

Please see a glossary of terms located here.

Have any questions? Contact us at trends@cbre.com

Trends® Survey Participation