* Note: the Hotel Horizons® reports are generally released quarterly mid-to late-month of February, May, August and November, and contain the previous quarter's actual information; i.e. the May edition contains the first quarter's data (Quarter ending in March).
Each Hotel Horizons® market report covers ten-year forecasts of supply, demand, occupancy, revenue, ADR, and RevPAR for the upper-priced, mid-priced and lower-priced segments.
Five years of history is provided for over 435 submarkets within our market coverage. Variables displayed include; supply, demand, occupancy, revenue, ADR (hotel collected & guest paid), RevPAR (hotel collected & guest paid), reservations and length of stay. Two years of channel booking segment data are available for each market for three booking types; Direct (Brand.com, Voice, Property Direct, High Discount, Voice), Indirect (OTA, GDS, FIT/Wholesale), Group.
Monthly historical performance data is displayed at the National and market levels. Annual, quarterly and monthly actual performance data is updated as it becomes available. Please Note: Differences between market history and forecast will appear in months where market history overlaps with our current published forecast.
The National Edition Hotel Horizons® report provides a summary of our outlook for the U.S. lodging industry, with separate forecasts for each of six national chain-scale segments (Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, and Economy), as well as the lodging industry as a whole.
Your Hotel Horizons® report also comes with a variety of tools to help you more efficiently gain insights from the data. These tools are included on a complimentary basis with every single Hotel Horizons® report you purchase.
Data - Access all the raw market, submarket and economic data for each market you purchase. All data can be exported to excel.
Charting - Quickly chart market and submarket level performance, economic and investment data against each other. All charts can be exported as a pdf.
Rankings- Rank historic and future supply, demand, revenue, occupancy, ADR, and RevPAR change for all of the markets you have purchased.
myShare® - Provides a simple way to calculate the future performance of any submarket, competitive set, or subject property based on the movements of the overall market. Seventy-five to eighty percent of all movement experienced by a hotel can be directly attributed to the market in which it operates. myShare® gives managers and owners the ability to quickly and efficiently adapt the broader market forecast to their submarket, competitive set, and subject property. All myShare® reports can be saved within the CBRE Hotels website for future access and updating.
Investment Performance - Analyze the historical and expected profitability of 65 major U.S. lodging markets, with 20 years of revenues, expenses, NOI, Cap Rate, and Value for upper-priced, mid-priced and lower-priced segments at the market level. CBRE Hotels Research has historically provided the industry with top-line performance forecasting of occupancy and ADR; we now provide the foundation for evaluating the expected profitability of hotels.*Investment Performance is available as an added module for existing Hotel Horizons multi-market subscribers. Contact our Client Services team to add Investment Performance to your account
To learn more about how we forecast the U.S. Hotel Market, please download CBRE Hotels Research Hotel Horizons®: Methodology.
To learn more about how Kalibri Labs collects their data, click here: Kalibri Labs FAQ.