If you have any questions, or need assistance, please contact Client Services at websales@cbre.com.

Hotel Horizons forecast are available for the U.S. and 65 major U.S. cites.

All Historical data comes from Kalibri Labs.

The market forecast are broken down between upper-priced, mid-priced, lower-priced, and all hotels (definitions in Glossary: https://pip.cbrehotels.com/docs/default-source/default-document-library/kalibri-data-glossary.pdf?sfvrsn=2)

Occupancy – Demand divided by supply. Overall Percentage of hotel occupied with guests for a given period

Average Daily Rate (ADR) - Revenue divided by Demand. The average rate a guest can expect to pay during a specified period of time.

Revenue Per Available Room (RevPAR) - Revenue divided by Supply: Overall utilization of a given property’s supply of rooms. Dollars of revenue per room available in a specified period of time.

Supply - Average number of rooms available during a specified period of time.

Demand - Average number of rooms sold during a specified period of time.

Revenue - Gross dollar income of room sales during a specified period of time.

Upper-Priced includes Luxury, and Upper Upscale properties*

Mid-Priced includes Upscale and Upper-Midscale properties*

Lower-Priced: includes Midscale, and Economy properties*

* - Based on Kalibri Labs chain class definitions: https://pip.cbrehotels.com/docs/default-source/default-document-library/cbrehotels_kalibrlabs_brand-classification.xlsx?sfvrsn=2

Publications & Data Products

Hotel Horizons Edition Graphic_Q2 2023

Hotel Horizons® - A series of econometrically derived reports prepared on a quarterly basis that analyze the historical and expected performance of 65 major U.S. lodging markets, as well as our national summary report of the entire U.S. lodging industry. Hotel Horizons® reports contain ten years of forecast data and five years of historical market performance information. Our historical data is provided by Kalibri Labs. A variety of economic, demographic, and other benchmarking statistics appear in the reports to provide the reader with a deeper understanding of local market conditions.

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Hotel Horizons® in 60 Seconds

 
* Note: the Hotel Horizons® reports are generally released quarterly mid-to late-month of February, May, August and November, and contain the previous quarter's actual information; i.e. the May edition contains the first quarter's data (Quarter ending in March).

Each Hotel Horizons® market report covers ten-year forecasts of supply, demand, occupancy, revenue, ADR, and RevPAR for the upper-priced, mid-priced and lower-priced segments.

Five years of history is provided for over 435 submarkets within our market coverage. Variables displayed include; supply, demand, occupancy, revenue, ADR (hotel collected & guest paid), RevPAR (hotel collected & guest paid), reservations and length of stay. Two years of channel booking segment data are available for each market for three booking types; Direct (Brand.com, Voice, Property Direct, High Discount, Voice), Indirect (OTA, GDS, FIT/Wholesale), Group.

Monthly historical performance data is displayed at the National and market levels. Annual, quarterly and monthly actual performance data is updated as it becomes available. Please Note: Differences between market history and forecast will appear in months where market history overlaps with our current published forecast.

The National Edition Hotel Horizons® report provides a summary of our outlook for the U.S. lodging industry, with separate forecasts for each of six national chain-scale segments (Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, and Economy), as well as the lodging industry as a whole.

Your Hotel Horizons® report also comes with a variety of tools to help you more efficiently gain insights from the data. These tools are included on a complimentary basis with every single Hotel Horizons® report you purchase.

Data - Access all the raw market, submarket and economic data for each market you purchase. All data can be exported to excel.

Charting - Quickly chart market and submarket level performance, economic and investment data against each other. All charts can be exported as a pdf.

Rankings- Rank historic and future supply, demand, revenue, occupancy, ADR, and RevPAR change for all of the markets you have purchased.

myShare® -  Provides a simple way to calculate the future performance of any submarket, competitive set, or subject property based on the movements of the overall market. Seventy-five to eighty percent of all movement experienced by a hotel can be directly attributed to the market in which it operates. myShare® gives managers and owners the ability to quickly and efficiently adapt the broader market forecast to their submarket, competitive set, and subject property. All myShare® reports can be saved within the CBRE Hotels website for future access and updating.

Investment Performance - Analyze the historical and expected profitability of 65 major U.S. lodging markets, with 20 years of revenues, expenses, NOI, Cap Rate, and Value for upper-priced, mid-priced and lower-priced segments at the market level. CBRE Hotels Research has historically provided the industry with top-line performance forecasting of occupancy and ADR; we now provide the foundation for evaluating the expected profitability of hotels.*Investment Performance is available as an added module for existing Hotel Horizons multi-market subscribers. Contact our Client Services team to add Investment Performance to your account

To learn more about how we forecast the U.S. Hotel Market, please download CBRE Hotels Research Hotel Horizons®: Methodology.

To learn more about how Kalibri Labs collects their data, click here: Kalibri Labs FAQ.