If you have any questions, or need assistance, please contact Client Services at websales@cbre.com or call (855) 223-1200.

Hotel Horizons forecast are available for the U.S. and 60 major U.S. cites.

All Historical data comes from STR.

The market forecast are broken down between upper-priced, lower-priced, and all hotels (definitions in Glossary)

Occupancy – Demand divided by supply. Overall Percentage of hotel occupied with guests for a given period

Average Daily Rate (ADR) - Revenue divided by Demand. The average rate a guest can expect to pay during a specified period of time.

Revenue Per Available Room (RevPAR) - Revenue divided by Supply: Overall utilization of a given property’s supply of rooms. Dollars of revenue per room available in a specified period of time.

Supply - Average number of rooms available during a specified period of time.

Demand - Average number of rooms sold during a specified period of time.

Revenue - Gross dollar income of room sales during a specified period of time.

Upper-Priced includes Luxury, Upper Upscale and Upscale properties*

Lower-Priced: includes Upper Midscale, Midscale, and Economy properties*

* - Based on STR's chain class definition http://www.str.com/Media/Default/Documents/STR_Chain_Scales.pdf

Publications & Data Products


Hotel Horizons® - A series of econometrically derived reports prepared on a quarterly basis that analyze the historical and expected performance of 60 major U.S. lodging markets, as well as our national summary report of the entire U.S. lodging industry. Hotel Horizons® reports contain five years of forecast data and five years of historical market performance information. A variety of economic, demographic, and other benchmarking statistics appear in the reports to provide the reader with a deeper understanding of local market conditions.

To learn more about how we forecast the U.S. Hotel Market, please download CBRE Hotels' Americas Research Hotel Horizons®: Methodology.

To read about the accuracy of our Hotel Horizons® forecasts, please download Assessing Accuracy: Hotel Horizons® Forecasts.

Each Hotel Horizons® market report covers five years of supply, demand, occupancy, ADR, and RevPAR for the upper-priced and lower-priced segments. Five years of historical data is provided for the major submarkets within the MSA. The National Edition Hotel Horizons® report provides a summary of our outlook for the U.S. lodging industry, with separate forecasts for each of six national chain-scale segments (Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, and Economy), six location categories (Resort, Urban, Suburban, Small Metro/Town, Interstate, and Airport), as well as the lodging industry as a whole.

Your Hotel Horizons® report also comes with a variety of tools to help you more efficiently gain insights from the data. These tools are included on a complimentary basis with every single Hotel Horizons® report you purchase.

Data - Access all the raw data for each market submarket you purchase.  Five years of annual/quarterly historic data are provided along with 5 years of forecast data at the market level. All data can be exported to excel.

Charting - Quickly chart market and submarket level Supply, Demand, Revenue, Occupancy, ADR, and RevPAR against each other.  All charts can be exported as a pdf.

Rankings- Rank historic and future supply, demand, revenue, occupancy, ADR, and RevPAR change for all of the markets you have purchased.

myShare® -  Provides a simple way to calculate the future performance of any submarket, competitive set, or subject property based on the movements of the overall market. Seventy five to eighty percent of all movement experienced by a hotel can be directly attributed to the market in which it operates. myShare® gives managers and owners the ability to quickly and efficiently adapt the broader market forecast to their submarket, competitive set, and subject property. All myShare® reports can be saved within the CBRE Hotels’ website for future access and updating.

Investment Performance - Analyze the historical and expected profitability of 60 major U.S. lodging markets, with five years of revenues, expenses, NOI, Cap Rate, and Value for upper and lower-priced segments at the market and submarket level. CBRE Hotels’ Americas Research has historically provided the industry with top-line performance forecasting of occupancy and ADR; we now provide the foundation for evaluating the expected profitability of hotels.*Investment Performance is available as an added module for existing Hotel Horizons multi-market subscribers.Contact our Client Services team to add Investment Performance to your account

* Note: the Hotel Horizons® reports are generally released quarterly during the first weeks of March, June, September and December, and contain the previous quarter's actual information; i.e. the June edition contains the first quarter's data etc.

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Hotel Horizons Market Forecast Demo
Hotel Horizons myShare Demo