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CBRE Hotels Research | Jul 15, 2024
CBRE analyzed the Loyalty Points Programs of 5 major U.S. hotel brands: Marriott, Hilton, Hyatt, Choice, and Wyndham.
Hotel Loyalty Programs: Betting on the Law of Large Numbers: Read The Article
The article was mentioned by multiple Hospitality News sources.
Wall Street Journal: Read The Article
Skift.com: Read The Article
GlobalLoyalty.org: Read The Article
HospitalityNet.org: Read The Article
4Hoteliers.com: Read The Article
Joomag.com: Read The Article (pg. 72)