by
Erik Myklebust & Jussi Niemistö | Sep 24, 2024
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The Nordic hotel market is dominated by domestic business travel in each country. This traffic is now back to where it was in 2019, after lagging for the past few years. Leisure traffic bounced back quickly after Covid-19 and has remained at high levels. Now, however, we see an increasing willingness of travelers to pay to stay in exclusive and luxury hotels, at ADR-levels we have not previously experienced in the region. When these price-insensitive leisure travelers and the existing business traffic collide, as it were, hotels are positioned for high profitability.
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