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CBRE Hotels Europe | Mar 20, 2025
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Executive Summary
CBRE's European Hotel Investor Intentions Survey 2025 gathered insights from key industry stakeholders, providing a comprehensive analysis of investor sentiment, strategies, and geographical priorities for the year ahead.
The survey reveals that London remains the top investment destination for the second consecutive year*, with Madrid solidifying its position as the second most attractive city for hotel investment in 2025. Rome climbs to third place, reflecting growing interest in Italy’s hospitality sector and the effect of the influx of new international-class hotels.
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