Coronavirus and the Fear of Travel: Implications for the Lodging Market

by Bram Gallagher | Mar 12, 2020

Of all commercial property types, hospitality is likely the most sensitive to fear and uncertainty.  Travel plans can be canceled as an immediate consequence of news of a disease outbreak, such as COVID-19. Airline cancellations and business-wide travel bans have jumped in response to the rapid spread of COVID-19. Questions of key concern to the hotel operator and owner include: where will these disruptions be felt most keenly; how severe will they be felt; and what is the recovery time for the market after an outbreak?

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